The upcoming lab of tomorrow joins forces with TUI in order to tackle the challenge: "How might we improve the quality and quantity of skilled personnel for the Egyptian tourism sector”?
The possibilities to improve the quality and quantity of skilled personnel for the Egyptian tourism sector are manifold and imply different challenges.
In order to develop all-embracing business solutions, our partners have committed to support the solution development for specific problems they are facing (sub-challenges).
In the lab, each team will tackle a specific sub-challenge.
1. Management training
How might we help middle and upper management staff to improve management skills in order to increase service quality and health and safety standards?
2. On the job training/practical training
How might we help existing staff to improve access to on the job training in order to deliver better service?
3. Pre-job training
How might we help the private sector and the government to improve technical and vocational education in the tourism sector in order to improve the quality of the sector?
4. Re-integration of former staff
How might we help hotel operators to hire/ (re-)train former staff in order to re-integrate them?
5. Job quality
How might we help companies to improve job quality in order to enhance the attractiveness of the tourism sector for blue-collar workers (age group 18-35)?
During the next weeks we will sharpen these challenges with our partners and potential solution providers. Also new sub-challenges might emerge – stay tuned!
The tourism industry is one of the major sectors of Egypt’s economy: In 2016, it contributed 7.2% of GDP and 6,6% of total employment, with rising tendency. In view of the recession during the past fours years, the government remains determined for the sector to retain its position as a key driver of the economy and aims to increase tourism flows to reach 20 million by 2020.
Vocational education and training is of high priority for Egypt’s government, since the lack of qualified professionalists is a crucial obstacle for the development of the Egyptian economy. Ministries and companies alike are willing to invest in demand-driven offers of education and training for young Egyptian workers.
The challenge Egypt’s tourism sector is facing is not a local phenomenon. In fact, it mirrors the Sustainable Development Goals No. 4 and No. 8, promoting lifelong quality education and decent work for all by 2030, that were adopted by the UN General Assembly.
Obtaining a quality education and decent work is the foundation to improving people’s lives and sustainable development.
Join the lab of tomorrow and contribute directly to reaching the UN Sustainable Development Goals!