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lab 7: More and better skilled staff for the Egyptian tourism sector


These prototypes have been developed


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Management training-Upstrim

Upstrim stands for “Upgrading System for Integrated Managers”: this prototype tackles the problem of outdated training methods within the Egyptian tourism sector. The team aims to change this situation by offering an integrated training system for the upper and middle management. The goal is to modernize management training in order to meet future challenges in Egypt’s hospitality sector. Core of the system is a mentoring program that transforms experienced managers into mentors for the trainees of Upstrim. Together they can plan the trainee’s career and set-up an individual training-program.

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On the job training/practical training

Team OJT (“On the job training”) addresses the need for modern and cost efficient on-the-job trainings in the Egyptian tourism sector. The OJT Program is a needs-oriented, customizable support system with an intense 2-day OJT workshop as an on-the-ground centrepiece of the service. Users benefit from the program’s library of Virtual Reality training content, which complements the on-the-job training method or can be used as a standalone solution. A further advantage is the follow-up program that successively provides users with additional training materials assuring a sustainable implementation. Improving training measures without continuously occupying time and staff resources the program addresses companies from the hospitality sector with low to no training infrastructure.

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Pre-job training-Hospitality Passport

The Hospitality Passport provides a system of exchange and fosters cooperation between private sector and schools within the Egyptian Dual System to fulfill the market needs for qualified staff. Joint capacity development formats for in-company trainers and dual system teachers enable an optimal synchronization of content and methodology of education. Training of trainers ensures that both target groups are always up-to-date and quickly adapt to market needs in order to deliver a high quality education and training for students.

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Job quality-Careerisma

The mission of team Careerisma is to help companies enhance the attractiveness of the tourism sector for young technical workers, the so-called “blue collar workers”. The business model is a B2B Software as a Service solution that provides free access to knowledge and skill building to blue collar workers in the Egyptian tourism sector. The software allows them to take courses, to receive accredited certificates and to view the next steps necessary for their personal career development. It furthermore provides the workers with insights and practical guidelines that aim to increase their work satisfaction and job quality. The product is designed as a license model: Hotel companies engage with their staff on an online and mobile platform for which they have to pay a fee. Parts of the content are free of charge while others have a cost depending on the content.

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