In Kenya, non-communicable diseases (NCDs) as cancer or diabetes contribute to over 50% of inpatient admissions and 40% of hospital deaths. Furthermore, the treatment of NCDs consumes a substantial part of the health-care budget. Both challenges could easily be reduced through healthier lifestyles, but many people lack awareness and relevant knowledge.
Health Games provides a platform that enables health care actors to develop the needed awareness and knowledge and that allows to reach a big part of the population. Following the “Gamification” approach it wraps up this life-saving knowledge into a fun and competitive, therefore engaging format, that provides instant (not only long term) rewards to knowing about diabetes and other NDCs. As an online game it allows to reach a high proportion of the population instantly and is also able to collect information on the status of peoples’ awareness by region, age etc., which is of great value not only for governments.
Business model: Health Games licenses its platform to actors interested in raising NCD awareness like Governments and Health Care actors. Valuable insights regarding NCDs can additionally be provided.
Current status: successfully piloted a mobile knowledge tournament on NCD’s and Reproductive Health, in which 1,600 young adults in Nairobi and Kisumu competed in teams against each other. is in process of scaling the idea, creating further social games as a prevention tool for clients as JSI, Merck and BASF. They also aim to build a digital Health Knowledge Observatory for governments, donors and the health sector.
Expected impact: Improved health consciousness, higher patient retention rates, healthier lifestyles, improved capacity building and compliance for professionals.
Team: SNTL Publishing, Berlin; Merck, Darmstadt, Allianz, , John Snow Inc, Nairobi
Further information: Health games webpage.