Wheeling Fruits: Drying fruit instead of tossing it


In Kenya an estimated 64% of approximately 580,000 MT of mango production are disposed. This has various reasons: About 1 to 2% are rejected at exporter level. At farm level an estimated amount of 25% is disposed due to overproduction, unattractive varieties and maturity.

Wheeling Fruits is a mobile food processing unit that allows to dry and ground surplus food in order to make it durable and transportable and thus save costs. This mobile unit can be fitted onto a trailer and move between farming areas.

 

Business model:

Wheeling fruits is looking to sell their produce to customers abroad, for example in the European Union. Not only can they buy overproduction or “ugly” Mangos at relatively low rates. The reduction in volume (90% for powder) and the extended shelf-life of the dried produce makes this a perfect product for export as alternative to the transport of fresh mangos. A model where the mobile processing unit is rented to farmers is also an option. 

 

Current status:   

Wheeling Fruits has established business relations to all relevant stakeholders, farmer groups, the aggregation center operators, customers and technology partners. Trials of the product with clients for example in Germany have been successful. Thanks to the convincing and relevant business model, Wheeling Fruits has secured a partial grant from the Kenya Climate Innovation Center for the purchase of the mobile processing unit.

Wheeling Fruits has reached the 10 finalists of the biggest business plan competition for KCJF funds in Kenya. They are also among the top 5 companies selected for grant funding to cover investment and operating costs at the aggregation sites. Meanwhile, over 2400 farmers are involved in Wheeling Fruits.

 

Expected Impact:

Reduced loss of food, increased revenue for famers, access to new markets

 

Team:                   

Miyonga Fresh Greens, Manuyoo

 

Further information:

The Wheeling Fruits project Video

The process of Wheeling Fruits Video

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