In Kenya an estimated 64% of approximately 580,000 MT of mango production are wasted, due to different reasons. About 1-2% are rejected at exporter level. At farm level an estimated amount of 25% is not utilized, due to overproduction, unattractive varieties and maturity.
Dried fruits processed to chunks or powder are long lasting, require significantly lower volume and don’t require perfect exterior.
Wheeling fruits therefore allows the processing of surplus fruits at farm gate level via a mobile processing unit. This mobile unit will be fitted onto a trailer and can move between farming areas. Surplus and cosmetically unattractive foods known as rejects will be bought from the farmers directly at an already existing aggregation center and processed into powder. The Wheeling Fruits concept is based on the premise that by reducing the volume of produce to be transported and the option of bulking due to extended shelf-life, cost savings can be realized. For powder about 90% volume reductions are realized.
Wheeling Fruits has established business relations to all relevant stakeholders, farmer groups, the aggregation center operators, customers and technology partners. Trials of the product with clients in Germany for example have been successful.
Thanks to the convincing and relevant business model Wheeling Fruits has recently secured a partial grant from the Kenya Climate Innovation Center for the purchase of the mobile processing unit.
The business model:
Wheeling fruits is looking to sell their produce to customers for example in the European Union. Not only can they buy overproduction or “ugly” Mangos at relatively low rates. The reduction in volume (90% for powder) and the extended shelf-life of the dried produce makes this a perfect product for export and an alternative to the transport of fresh mangos.
A model where the mobile processing unit is rented to farmers is also an option.
Reduced loss of food
Increased revenue for famers
Access to new markets
Facts & Figures:
25.000 € of investment secured from the Kenyan Climate Innovation Center for Proof of Concept in 2019
Why Wheeling Fruits? https://vimeo.com/211124638/b871d0183d
The process: https://vimeo.com/216641911/2d956c68e7