In Kenya an estimated 64% of approximately 580,000 MT of mango production are disposed. This has various reasons: About 1 to 2% are rejected at exporter level. At farm level an estimated amount of 25% is disposed due to overproduction, unattractive varieties and maturity.
Wheeling Fruits is a mobile food processing unit that allows to dry and ground surplus food in order to make it durable and transportable and thus save costs. This mobile unit can be fitted onto a trailer and move between farming areas.
Business model: Wheeling fruits is looking to sell their produce to customers abroad, for example in the European Union. Not only can they buy overproduction or “ugly” Mangos at relatively low rates. The reduction in volume (90% for powder) and the extended shelf-life of the dried produce makes this a perfect product for export as alternative to the transport of fresh mangos. A model where the mobile processing unit is rented to farmers is also an option.
Current status: Wheeling Fruits has established business relations to all relevant stakeholders, farmer groups, the aggregation center operators, customers and technology partners. Trials of the product with clients for example in Germany have been successful. Thanks to the convincing and relevant business model, Wheeling Fruits has recently secured a partial grant from the Kenya Climate Innovation Center for the purchase of the mobile processing unit.
Expected Impact: Reduced loss of food, increased revenue for famers, access to new markets
Team: Fresh Greens
Further information: Why Wheeling Fruits? https://vimeo.com/211124638/b871d0183d
The process: https://vimeo.com/216641911/2d956c68e7