Kickstarting businesses and development in !!!emerging!!! markets

How it works

The lab of tomorrow programme for sustainable business co-creation

The lab of tomorrow is a business development programme to solve specific challenges in emerging markets. It inspires European and local businesses to jointly create new products and services that generate long-term impact on the ground.

More Info

  1. The lot drives business
    We bring access to new markets, local expertise and business opportunities in developing countries
  2. The lot builds relevant networks
    We match businesses from the EU and emerging markets to co-create and co-own products
  3. The lot creates social impact
    The new products and services contribute to the UN Sustainable Development Goals

Now is the best chance to start your programme!

Our track record

The lab of tomorrow has been the programme of choice by GIZ projects, the Austrian and the Swiss Development Agencies as well as companies to solve specific development challenges all over the world.

19
Running & completed programmes
322
Companies participated
24
Ventures preparing market entry
14
Businesses active in the market
Siemens
Fopo–Bayer
TÜV Rheinland
Tui
Merck
Boehringer Ingelheim
Bayer
SAP
Roche
Africa Works
DHL
ibes

Your opportunities

Learn how you can benefit from the lab of tomorrow programme.

Solve your development challenge

The lab of tomorrow programme activates the private sector to achieve SDG impact. Your advantages of initiating a programme include:
  • Let the private sector solve your development challenge – we help you identify unmet needs with business potential.
  • As an initiator, you steer the programme and bring in all the people necessary for success. 
  • Benefit from our network and gain access to business partners, development agencies, investors, mentors and policy makers.
  • The impact created by the lab of tomorrow programme goes beyond development cooperation project lifespans.

Develop your business in emerging markets

Expand into emerging markets together with new business partners! Your benefits of participating in the programme include:
  • Business case sourcing: We identify business opportunities in emerging markets for you to choose from.
  • Participant sourcing & matching: We match you with relevant local and international companies in interdisciplinary teams.
  • As a team, you co-create a new product or service and benefit from business development coaching.
  • Partner network access: you gain access to business partners, investors, mentors and policy makers.

Invest in solutions and support innovations

Gain access to impact investment opportunities in various markets and sectors! Your benefits in supporting our ventures include:
  • Be the first to know about investment opportunities in untapped markets.
  • You become part of our strong network of innovators and entrepreneurs.
  • Receive access to invest in our ventures at different stages. We invite you to pitch sessions, demo days and share our dealbook.
  • Bring in companies from your portfolio and offer them interesting business development opportunities.

 

 

 

 

How it works

Find out how sustainable and profitable business models are created in a lab of tomorrow programme and what’s in it for you.

How it works

Challenge in spotlight

Take a glance at our most recent lab of tomorrow business opportunities.

LOT
12
ecommerce | south-eastern-europe | trust

Increasing trust in eCommerce in South-Eastern Europe

Ready to create impact?

Currently running challenges

Take a look at our currently running challenges and the potential business opportunities they present for you.

 

Ecommerce | South-eastern-europe | Trust
LOT
12

Increasing trust in eCommerce in South-Eastern Europe

This challenge is in phase: Incubate business

How might we increase the trust in eCommerce in South-Eastern Europe in order to increase cross-border eCommerce engagements?

ECommerce is one of the key drivers in economic development and is therefore one of the key intervention areas for deeper regional integration and cooperation. The value of eCommerce in South-Eastern Europe is growing, but its full potential remains untapped as its not functioning as smoothly as it could. One of the key challenges identified by the private sector is the lack of trust of consumers in eCommerce. The issue of trust in eCommerce is fundamental to its eventual success and trust is a complex and dynamic phenomenon that cannot simply be 'produced' by applying some trust-enhancing instruments. Increasing the trust of consumers in eCommerce in South-Eastern Europe involves finding sustainable business solutions which are both accepted by consumers and practicable for companies.

01

Understand

The eCommerce industry is on the rise in South-Eastern Europe. On the supply side, young entrepreneurs in the region are opting to start an online business, while established businesses are going through a rapid digitalisation process for opening new sales channels online.

On the demand side, the number of online shoppers in the region range between 3% and 32%, which is less than a half of EUs average of 68%. One crucial reason underlying the low engagement in online shopping is the lack of consumers’ trust in eCommerce.

The complex concept of consumers’ trust in eCommerce can be explained as a combination of willingness to take a risk and the belief that the other party will not abuse that. In the case of eCommerce, the customer is the risk taker, and the eCommerce store has to be reliable, competent, predictable, benevolent and integral in order to prevent abuse of the customer’s trust. Earning the consumers’ trust means that the eCommerce provider should increase the trustworthiness of their company (the eCommerce seller), their website (the eCommerce website) and the online transaction (check-out process).

Business Opportunities

02

Ideate Solutions

18
Participants
18
Companies
4
Ideas developed
3
Proven Business Models

03

Incubate business

Three ventures are currently in this phase.
Personal Shopper

PerSho is a B2B eCommerce platform for personalized shopping experiences that combines an AI chatbot and human customer support.

Trustmark Balkans

Trustmark Balkans is a platform that provides a review service and technical check-ups for eCommerce platforms to display a trustmark on their website.

Trusted PayHire

Trusted PayHire is a platform that offers its subscribers information on untrustful websites, as well as refunds in cases of payment scams.

Ecommerce | South-eastern-europe | Trust
LOT
12

Increasing trust in eCommerce in South-Eastern Europe

This challenge is in phase: Incubate business

How might we increase the trust in eCommerce in South-Eastern Europe in order to increase cross-border eCommerce engagements?

ECommerce is one of the key drivers in economic development and is therefore one of the key intervention areas for deeper regional integration and cooperation. The value of eCommerce in South-Eastern Europe is growing, but its full potential remains untapped as its not functioning as smoothly as it could. One of the key challenges identified by the private sector is the lack of trust of consumers in eCommerce. The issue of trust in eCommerce is fundamental to its eventual success and trust is a complex and dynamic phenomenon that cannot simply be 'produced' by applying some trust-enhancing instruments. Increasing the trust of consumers in eCommerce in South-Eastern Europe involves finding sustainable business solutions which are both accepted by consumers and practicable for companies.

01

Understand

The eCommerce industry is on the rise in South-Eastern Europe. On the supply side, young entrepreneurs in the region are opting to start an online business, while established businesses are going through a rapid digitalisation process for opening new sales channels online.

On the demand side, the number of online shoppers in the region range between 3% and 32%, which is less than a half of EUs average of 68%. One crucial reason underlying the low engagement in online shopping is the lack of consumers’ trust in eCommerce.

The complex concept of consumers’ trust in eCommerce can be explained as a combination of willingness to take a risk and the belief that the other party will not abuse that. In the case of eCommerce, the customer is the risk taker, and the eCommerce store has to be reliable, competent, predictable, benevolent and integral in order to prevent abuse of the customer’s trust. Earning the consumers’ trust means that the eCommerce provider should increase the trustworthiness of their company (the eCommerce seller), their website (the eCommerce website) and the online transaction (check-out process).

Business Opportunities

02

Ideate Solutions

18
Participants
18
Companies
4
Ideas developed
3
Proven Business Models

03

Incubate business

Three ventures are currently in this phase.
Personal Shopper

PerSho is a B2B eCommerce platform for personalized shopping experiences that combines an AI chatbot and human customer support.

Trustmark Balkans

Trustmark Balkans is a platform that provides a review service and technical check-ups for eCommerce platforms to display a trustmark on their website.

Trusted PayHire

Trusted PayHire is a platform that offers its subscribers information on untrustful websites, as well as refunds in cases of payment scams.

Ecommerce | South-eastern-europe | Trust
LOT
12

Increasing trust in eCommerce in South-Eastern Europe

This challenge is in phase: Incubate business

How might we increase the trust in eCommerce in South-Eastern Europe in order to increase cross-border eCommerce engagements?

ECommerce is one of the key drivers in economic development and is therefore one of the key intervention areas for deeper regional integration and cooperation. The value of eCommerce in South-Eastern Europe is growing, but its full potential remains untapped as its not functioning as smoothly as it could. One of the key challenges identified by the private sector is the lack of trust of consumers in eCommerce. The issue of trust in eCommerce is fundamental to its eventual success and trust is a complex and dynamic phenomenon that cannot simply be 'produced' by applying some trust-enhancing instruments. Increasing the trust of consumers in eCommerce in South-Eastern Europe involves finding sustainable business solutions which are both accepted by consumers and practicable for companies.

01

Understand

The eCommerce industry is on the rise in South-Eastern Europe. On the supply side, young entrepreneurs in the region are opting to start an online business, while established businesses are going through a rapid digitalisation process for opening new sales channels online.

On the demand side, the number of online shoppers in the region range between 3% and 32%, which is less than a half of EUs average of 68%. One crucial reason underlying the low engagement in online shopping is the lack of consumers’ trust in eCommerce.

The complex concept of consumers’ trust in eCommerce can be explained as a combination of willingness to take a risk and the belief that the other party will not abuse that. In the case of eCommerce, the customer is the risk taker, and the eCommerce store has to be reliable, competent, predictable, benevolent and integral in order to prevent abuse of the customer’s trust. Earning the consumers’ trust means that the eCommerce provider should increase the trustworthiness of their company (the eCommerce seller), their website (the eCommerce website) and the online transaction (check-out process).

Business Opportunities

02

Ideate Solutions

18
Participants
18
Companies
4
Ideas developed
3
Proven Business Models

03

Incubate business

Three ventures are currently in this phase.
Personal Shopper

PerSho is a B2B eCommerce platform for personalized shopping experiences that combines an AI chatbot and human customer support.

Trustmark Balkans

Trustmark Balkans is a platform that provides a review service and technical check-ups for eCommerce platforms to display a trustmark on their website.

Trusted PayHire

Trusted PayHire is a platform that offers its subscribers information on untrustful websites, as well as refunds in cases of payment scams.

Our partners

Any questions?